In this day and age, it's rare to find someone who doesn't have social media. It's almost certain that everyone we meet has social media, be it Facebook or WhatsApp at the very least. This is quite normal, as with the advancement of time, mindsets and culture also evolve. The question for us is: why are people interested in having social media? What are its actual uses?
We will attempt to answer these questions one by one. With the increasing advancement of technology worldwide, traditional means of information and communication are becoming less frequently used. In the past, if we wanted to convey a message to someone far away, we had to send a letter or at least contact them via mobile phone. But now, simply by using email or WhatsApp, information can be conveyed safely, quickly, and privately.
This is also why more and more people are drawn to having social media. Furthermore, there's also something that only a few social media users worldwide have recently realized: that social media can be utilized as a means to market our products. In fact, this online market offers several advantages! These include: 1. Wider marketing reach. 2. Easier long-distance buying and selling.
3. More price variations (from the cheapest to the most expensive). And many more benefits we can gain. Many online stores in Indonesia are already widely popular among our society. Among them are: blanja.com, bukalapak, lazada, and so on. Sometimes we don't realize that our social media accounts can also function as online stores to market our products, be they services or goods.
Take Facebook, for instance. On Facebook, we can promote the products we wish to market. Our extensive network of Facebook friends can serve as a target for promotion. Furthermore, our friends can then share our products with their own friends. Especially on Instagram, we can directly upload product videos to the public to further convince consumers.
Of course, there are many other social media platforms we can utilize as a means to market the goods and services we intend to sell. Hopefully, with this, our social media can become more functional than before. Whatever the social media platform, the important thing is that we dare to showcase the quality we possess to the world – nothing is impossible!
This essay is a nomination in the opinion essay competition "Benefits of the Internet for Disability Independence" #12KartunetBerkarya. Please vote for this essay to support it as the best nomination.